Amazon is changing advertising FOREVER!
Happy Friday World,
This Black Friday Amazon wants to change the way advertisers advertise forever. Many know the Thanksgiving holiday for being thankful and watching some football, but typically the Friday after is just known for shopping, that was up until this week.
Today is the first-ever Black Friday game featuring the Miami Dolphins and the New York Jets. Traditionally the NFL doesn't play games on Friday after 6 PM or all day Saturday after the Congress created the Sports Broadcasting Act of 1961. This was implemented to ensure that highschool and college games from seeing a decline in attendance because of the NFL. But Amazon offered the NFL $100 Million to work around the rule and start the game at 3 PM.
Don't worry though Amazon will be making it's money back quite comfortably. Typically for a Thursday night football matchup a 30-second ad spot costs $440,000 whereas on Black Friday it will cost $880,000. The reason for the price increase is Amazon will leverage its new ad strategy called "audience-based creative."
This new strategy will allow there to be targeted ads depending on who's watching and their Amazon Prime membership status. This will allow them to target different audience segments depending on the consumer. According to Ad Age, Bose will have three different ads to showcase. There is one which features Joe Burrow and will be delivered to non-Prime members. The other two ads will feature different products and be shown only to Prime members based on their Amazon Prime search history.
The best part of all this is that these targeted ads will be directly shop-able. Viewers will be able to add a product to their cart and checkout without ever leaving the broadcast. This will make Amazon's broadcasts far more valuable and this will definitely be the future of advertising.
On this day after Thanksgiving I am thankful for a lot of things, but today I am thankful for the greatest day of sports I've ever seen. The Miami Hurricanes, Dolphins and Heat are all playing today in big must-win games!